Chetan Dhowan A Bronze Member Established: 2009. Franchise Started: 2009 Outlets: Company Owned (10), Franchise (13) Investment: 20,00,001 - 30,00,000
About ADORA DIAMOND JEWELLERY Franchise
Adora, in Spanish, means glory. To us, it simply means ‘adornment’ – adornment of every moment, occasion and phase of life, through all its ups and downs. Adora diamond jewellery is themed on love…. and celebration of life.
Adora was launched in July 2003 by Mumbai-based Concept Jewellery (India) Pvt. Ltd. Concept is part of M. Suresh Group, diamantaires since 1968, and a sightholder with Diamond Trading Company (DTC).
Adora was conceived – and is now established – as an accessible brand, both affordable and high-end, that rises above the concept of jewellery and approaches the bigger concept of lifestyle expression. In other words, Adora was conceived and launched as a brand with a high aspirational value backed by the highest degree of customer trust.
Adora has been trusted by Lata Mangeshkar, a living legend in vocal music, to craft her diamond jewellery creation, Swaranjali, and reach it out to connoisseurs of jewellery and her millions of admirers.
Adora was launched with only seven retail outlets in Mumbai. Today, the brand’s retail network comprises about 65 outlets in 35 cities all over India – and the network is still expanding. This rate of growth has earned Adora the distinction of being the fastest growing jewellery brand in India.
Adora has also ventured into the international marketplace, starting with Dubai to be followed by Malaysia and Singapore. In Dubai, Adora is retailed through ‘Crossover Bollywood Se (CBS)’, the style lounge conceived by movie star Suniel Shetty. CBS retails designer clothing and fashion accessories created by top designers in ‘Bollywood’ (nickname for the Hindi film industry), and Adora is the exclusive jewellery outlet there. The CBS lounge in Dubai is the first of a chain of 10 such stores to be located in different cities in India and around the world.