Ferns N Petals (FNP) having pioneered the concept of social expression (Flowers and Bouquets) in the country today and has become a name synonymous with love, emotions and celebrations. Started with a single store in 1994 in Delhi, by the enterprising Mr. Vikaas Gutgutia, the brand today boasts of 171 outlets in 72 cities nationwide and delivers across 150 countries worldwide. Having pioneered the concept of branded chain of flowers, FNP has grown with the spread of modern culture, increasing urbanization and improving standard of living. With the boom in Indian online retail industry and the changing lifestyle of the people in bigger cities and smaller towns, FNP is consciously foraying into small towns and every nook and corner of the country to mark its presence. It plans to almost double its retail presence in India by the end of 2013.
Today, Ferns N Petals Group encompasses of FNP Retail & Franchising, FNP E-commerce, FNP Weddings & Events, Floral Touch, FNP Select, FNP Express, FNP Flagship, FNP Propshop, FNP Gardens, and FNP Floral Design School. It has become a one stop shop for everybody’s floral needs, be it buying flowers for occasions, floral décor for weddings, parties or just delivering fresh flowers to corporate not only in India but across the globe. It is the pioneer in the organized flower retail industry.
MISSION OF FERNS N PETALS:
Ferns N Petals feels that customer satisfaction is the keyword to success. Catering to exquisite tastes and with an exclusive list of clientele, FNP aims to surprise its customers with deftly crafted floral arrangements for every occasion and present them in a never before experience. The aim of the group is to be a premium online florist offering fresh flower delivery services in almost every location of India. After seeing the current positive response which the group has received from tier II and tier III markets like Coimbatore, Tirupati, Nellore, Sangli, Surat, Siliguri, Meerut, Bareily, Jaipur, Agartala etc., the group is encouraged to concentrate more on these cities and explore multiple outlets. In the online business, along with flowers, the group is also concentrating on gifting solutions.
VISION FOR THE FUTURE:
Ferns N Petals strive to make itself synonymous with flowers. The Group endeavours to make every occasion beautiful and memorable by presenting the best of the flowers in the best of the ways to every discerning consumer, no matter where they are.
KEY MANAGEMENT TEAM:
FNP has the crème of the management and the finest of staff working for it. The company’s key management members are:
A. Vikaas Gutgutia, Founder and MD, Ferns N Petals: Vikaas Gutgutia is the Founder and the Managing Director of Ferns N Petals. He is the mastermind behind the success of Ferns and Petals and making it widely known and well accepted all over. He is the one who wanted to change the face of the Indian Flower Industry and wanted to make it organized all over in India. Under his leadership, Ferns N Petals have diversified into various verticals and are complementing the growth of the entire Group
B. Meeta Gutgutia, Director and Creative Head, Ferns N Petals Group: Meeta Gutgutia is Director and Creative Head with Ferns N Petals Group. Being Vikaas Gutgutia's wife she has been there in the company since its inception in 1994. A fashion designer by profession, she was previously working with the country's famous fashion designers Her knowledge of aesthetics and an artistic approach is a value addition to the company.
C. Pawan Gadia, CEO, Online and Retail, Ferns N Petals: Pawan Gadia is the CEO of Ferns N Petals group and is responsible for charting strategies for the group and responsible for sales and distribution and handling operations within and outside India. He is also responsible for the Finance, HR and administrative activities. He is the person behind establishing the retail and franchising wing. He strategized the retail and franchise proposals and formulated the various franchise offerings and created the support mechanism to sustain and monitor the same. In April 2002 he created the e-commerce department and since then with the innovative ideas and products the website has become the number one online flower portal in the country.
FNP RETAIL AND FRANCHISING:
Started as a single outlet in 1994, FNP today has become the only branded retail chain of florists in India, boasting of 180 outlets across 72 cities nationwide. All the shops are almost identical in their unique way of styling. Its flower boutiques are aesthetically designed and its air – conditioned outlets reflect style and high taste to cater to elite customers. FNP’s floral boutique offers a vast variety of fresh cut flowers, unique flower arrangements, exotic flowers, artificial & dry flowers, and an exclusive range of object d’art such as scented candles, imported Italian glass vases, fragrance items based on aromatherapy and potpourris, etc. These boutiques offer a vast variety of exquisite flower arrangements and displays to match the distinct needs and tastes of the customers.